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You get what you pay for: “He’s Just Not That Into You”

It’s a time-tested idea, really, and one that never, ever sticks in my feeble little mind: The idea that there is no such thing as a free movie.

But there IS — and always will be — such a thing as a semi-crappy movie playing in a theater where the tickets are cheap you can’t quite resist. No, resistance, in this situation is futile.

And this is the story of how I saw — wait a minute and let me gird my loins for what I’m about to type — “He’s Just Not That Into You.” (Believe me, I’ve been in a shame spiral. Me, the girl who serves up bitter diatribes about how crappy, unimaginative, unrealistic romantic comedies are, went to see a movie based on a book by an author who stole the title from an episode of “Sex and the City.”)

I would take the time to review said movie, but it falls squarely into the “why bother?” category. You’ve seen this generic, charmless airsickness bag of “recycled” cliches many times before at any theater in any city in any state in any part of the U.S. It’s “Love, Actually” without the charm, “When Harry Met Sally” without the wit.

However, a trip to the movie’s Web site, http://www.hesjustnotthatintoyoumovie.com/, provided unexpected spoils: namely, a video detailing the Top 10 Chick Flick Cliches not found in “He’s Just Not That Into You.” I watched it and got the uneasy feeling that director Ken Kwapis missed a golden opportunity: If he’d created something half as entertaining or insightful as this 3-minute video, I wouldn’t be bemoaning the 90 minutes of my life I’ll never get back. (Or trying to forget that discount popcorn, which, oddly enough, tastes a WHOLE LOT like cardboard, or Kashi cereal.)

So visit the Web site and check out the video. It’s clever, self-deprecating, occasionally insightful — you know, everything the movie is not.

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